At SRAM, they know that if a technological advancement clutters the experience, it shouldn’t be called an advancement at all. Because it’s a bicycle. It’s supposed to be simple. To make something elegant to the point where it removes what’s in the way... that’s advancement. And that is the standard SRAM held themselves to while developing their first electronic shifting system. It’s called SRAM RED eTap. Featuring SRAM’s advanced shift logic (right lever makes it harder, left lever makes it easier, both levers to change the front ring) with SRAM RED eTap you’ll shift more, with less effort and spend less time doing it. Shifting has never been more intuitive or as easy as this. And SRAM RED eTap is engineered to go the distance. It has been rigorously and successfully tested for years on the professional and WorldTour level. And now, it’s ready for the rest of the world. Are you ready to shift forward?